Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.
![Digital Marketing](/globalassets/images/course-pages/postgraduate/business-and-law-2021/digitalmarketing.png)
Duration
Msc: 1 year (full-time) or 2 years (part-time) plus optional year-long placement (FT only)
Number of Credits
180 credits at Level 7
Start date
April 2024
September 2024
January 2025
Degree Type
MSc/PGDip/PGCert
Modules
The MSc with placement offers students the opportunity to complete a placement year (30 weeks) during Year 2. The aim of the placement experience is to provide a route for students to develop genuine and practical problem-solving skills in a professional context, to apply learned concepts into practice within their fields of specialism, and to enable students to gain a better understanding of your own abilities and employment potential.
If you are an international student on a visa, your CAS will have a course duration of two years, subject to meeting the UKVI’s standard requirements.
Please be aware that placements:
- are not guaranteed;
- are typically unpaid;
- include a programme of support to assist students in researching, applying for, and finding an appropriate placement;
- must be verified and approved prior to commencement; and
- will be monitored for quality and attendance.
Placement preparation & support
- As part of Postgraduate degrees with placement, students are enrolled in a compulsory Placement Preparation Module (which include a series of workshops) that take place in Term 1 of Year 1. The workshops and activities in this module are designed to help students find and secure a placement and develop key employability skills and knowledge to succeed in the world of work.
- Attendance on the Placement Preparation Module is compulsory with a requirement that the student attends 80% of the timetabled workshops and fully engages with the module requirements and with the Careers and Placement teams.
- The Careers and Placement teams will support students by providing advice on topics such as exploring career paths, CVs, Cover Letters, and interview skills.
Placement Year
- During the placement year, students will undertake a placement with an employer and complete a 40P credit Placement Module.
- To be eligible for the Placement Module, students must have successfully passed taught modules (students do not have to have completed the Consultancy Project (RBP040L052) or the Dissertation (RBP040L051) before the commencement of the placement), met the requirements of the Placement Preparation Module, and secured an approved placement.
- A placement is not guaranteed. The University will offer guidance and support and recommend students to interested organisations; however, it is ultimately the student’s responsibility to secure a placement.
- The placement can be full-time or part-time (a minimum of 3 working days, 21-24 hours per week) and can be carried out in-person or remotely, and through work-based projects.
- The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers and must provide relevant experience in line with the learning outcomes of your academic programme. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.
Extended masters for international students
Why this course
Top ten in the UK for postgraduate student satisfaction (PTES 2022, 2023)
This degree is accredited by The Institute of Data and Marketing (IDM).
Participate in the Global Leadership Programme which will develop your skillset and professionalism through lectures, workshops and networking.
Skills
![Image -](/globalassets/images/academic-departments/business/business---possible-space-filler.jpg)
Get the digital marketing skills and expertise needed to succeed in a rapidly-changing digital world.
This MSc Digital Marketing will give you the knowledge and techniques to:
- Develop and implement digital marketing strategies in a socially responsible manner
- Analyse complex data for informed decision-making
- Gain practical skills in web design, content creation, campaign development
Read more
Professional Development Programme
Through this mandatory, co-curricular module, you’ll practice and enhance your core skills in the following areas:
- Presenting
- Critical writing
- Research
You’ll also work on negotiation techniques, developing the credibility of your arguments to give you the competitive edge.
Modules will be assessed by coursework assignments and you will apply your knowledge to specific business contexts.
Professional placement
If you want to apply academic theory to the real world of business before you graduate, you can also take an optional, paid placement in Year 2. Where possible, this will be tailored to your individual interests and career aspirations. But wherever your placement takes you, it will enable you to:
- Learn on the job
- Influence decisions, and
- Contribute to business development and projects
An accredited programme
This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).
The IDM has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications.
How you'll learn
Become a ambitious leader.
On our MSc in Digital Marketing you'll benefit from Roehampton's Business School wider marketing research expertise and practitioner links within the marketing profession in London and abroad.
You’ll also have the chance to pursue a consultancy project with either a multinational corporation or a prominent SME in London and join our Global Leadership Programme.
![Image -](/globalassets/images/academic-departments/business/business-class.jpg)
Upcoming Events:
Career options
Take the lead in shaping the digital world.
With a MsC in Digital Marketing, you'll gain the knowledge and skills to work in a variety of roles within large businesses, innovative SMEs and marketing agencies that champion new technology, online business models and the emerging shapes of digital marketing communications and campaigns.
![Image -](/globalassets/images/academic-departments/business/business-and-law/walking.jpg)
Read more
On the MSc, the consultancy project will help prepare you for a career as a consultant, whilst the dissertation option allows you to explore a relevant topic of your choice in-depth and may lead to further research/study (i.e. a doctorate programme).
An optional professional placement in Year 2 is the perfect platform to make career-defining connections before you graduate.
How our careers service supports you
Our careers support team is available to support you from the start of your studies until after you graduate.
We will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.
Application Info
How to apply
Postgraduate programmes
- April 2024 entry: apply using our direct application form
Apply now for April 2024 entry
- September 2024 entry: apply using our direct application form
Apply now for September 2024 entry
International students
Please note that most international applicants have to pay a deposit before securing their place.
- See our finance pages for more details
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Tuition fees and funding
April 2024 entry tuition fees
Year 1 fees, see links in table below for more information.
2023/24 entry funding
September 2024 entry tuition fees
Validation and curriculum review
What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.
The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.
What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.
The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.